My experience of google adsense...(Blogger related material)

I am involved in a small charity, "the Haiti Tree Project".  We try to raise money to send to a couple of villages in Haiti so that they can plant trees and create a sustainable tree-based agriculture that helps reforest the country (we've planted over 10,000 so far).   As with most small charities, raising money is always the issue and so I thought I'd give google adsense a go.  For the uninitiated, google adsense is a program that will automatically insert ads into your blog.  You get paid when someone clicks on the ads.

I thought that this might be an easy way to make a few hundred dollars for the charity.  But, as my colleague Craig is fond of saying; "there are always tradeoffs".  I soon found that the ads that my blog was getting were either for gold investing or for MBA programs (not the one I teach in).  I didn't feel very comfortable with either of these ads and so I've stopped adsense.   I think I made $4.51 - which will plant a couple of trees!

Anyway, if you've been wondering where the gold ads have been coming from, rest assured that they won't be back.

Socially responsible investing

Fama and French opine on socially responsible investing.

My view has always been invest to maximize your risk return trade off and then give generously to well run charities.

Haiti

If you're thinking of donating to help the Haiti earthquake here is a nice site that evaluates charities...

http://www.charitynavigator.org/