... said Apple CEO Tim Cook.
First I find it amusing that the word "bloody" - a great staple of the English language in its native country - is making its way into the mainstream lexicon in the USA. But for it to be really effective, I recommend combining it with "hell" from time to time.
But back to Mr. Cook. Mr Cook was being questioned on the Apple's CSR (corporate social responsibility) policies by a conservative "think tank" (the National Center for Public Policy Research). Mr Cook didn't appreciate the line of questioning - hence the money quote in the title of this blog post.
I think Aswath Damodaran frames the issue quite well. There is plenty of evidence that CSR policies can create shareholder value when conducted in a careful and thoughtful manner. But responding as he did, Mr Cook gave the NCPPR a great sound bite that ends up making Apple look bad. That said, the alternative reality that the NCPPR occupies is so devoid of any understanding of science that I can understand why Mr. Cook was so exasperated.